Cookie & Tracking Policy
Last updated: June 12, 2026
We use cookies and similar technologies to run the site, understand usage, and measure advertising. Here's what we use and the choices you have.
1. About this policy
This Cookie & Tracking Policy explains how PowerBuiltLabs uses cookies and similar technologies on powerbuiltlabs.com. It supplements our Privacy Policy. By using the site, you agree to the use of these technologies as described, subject to the choices below and applicable law.
2. What these technologies are
Cookies are small text files stored on your device. We also use related technologies such as local storage, pixels/tags, and server-side measurement, which can store or read identifiers and process limited technical data (such as your IP address and user-agent).
3. Categories we use
Strictly necessary
Required to operate the site — for example, to keep you signed in, maintain your cart and region, secure the service, and prevent fraud. These cannot be switched off through the site.
Functional
Remember your preferences and settings to improve your experience.
Analytics
Help us understand how the site is used so we can improve it. We use PostHog for product analytics.
Advertising and measurement
Help us measure and improve advertising. This includes first-party advertising identifiers such as _fbp and _fbc, and server-side conversion measurement with Meta (Facebook). For advertising measurement we may transmit hashed identifiers (such as email, phone, and name) and limited technical data (such as IP address, user-agent, and the _fbp/_fbc identifiers). We do not transmit product names, product URLs, or browsing content for this purpose.
4. First-party advertising identifiers
We may set first-party identifiers (for example, _fbp generated by us, and _fbc derived from an ad-click parameter) to attribute and measure conversions. These are used for measurement of our own advertising and are described in our Privacy Policy.
5. Your choices
- Browser controls: most browsers let you block or delete cookies and clear local storage. Blocking strictly-necessary cookies may break parts of the site.
- Advertising opt-out: see Your Privacy Choices to opt out of the “sale” or “sharing” of personal information and targeted advertising where applicable.
- Device signals: where required, we honor recognized opt-out preference signals (such as Global Privacy Control) as an opt-out of sharing for the associated browser.
6. Changes
We may update this policy as our technologies or legal obligations change. The “Last updated” date reflects the current version.
7. Contact
Questions about cookies or tracking? Email [email protected].