Privacy Policy

This Privacy Policy explains how PowerBuiltLabs ("we," "us," or "our") collects, uses, discloses, and safeguards personal information when you visit powerbuiltlabs.com, create an account, place an order, or otherwise interact with us. It also describes your privacy rights and how to exercise them. By using our services you agree to this Policy.

Information you provide

• Account and identity data: name, email address, phone number, and password/one-time sign-in codes.
• Order data: shipping and billing addresses, items purchased, and order history.
• Communications: messages you send us and your support requests.
• Compliance acknowledgments: confirmations that you are 21+ and acquiring products for in-vitro research use only.

Information collected automatically

• Device and usage data: IP address, browser/user-agent, pages viewed, referring URLs, and approximate location derived from your IP.
• Cookies and similar technologies, including first-party advertising identifiers (such as _fbp and _fbc). See our Cookie & Tracking Policy.
• Marketing attribution data such as UTM parameters and click identifiers.

Payment information

Payment card details are collected and processed by our payment providers; we do not store full card numbers on our servers.

• To process, fulfill, ship, and support your orders and subscriptions.
• To create and manage your account and authenticate sign-in.
• To prevent fraud, secure our services, and enforce our terms and policies.
• To send transactional messages (order, shipping, and account notifications) by email and, where you have provided your number, SMS.
• With your consent or as permitted by law, to send marketing communications, which you can opt out of at any time.
• To measure marketing performance and improve our products, site, and services.
• To comply with legal obligations and respond to lawful requests.

We do not sell your personal information for money. We share information with service providers and partners only as needed to run our business, including:

• Payment processing: our payment gateway and its processors (including card networks and Stripe-based processing) to charge and reconcile orders.
• Shipping and fulfillment: carriers and logistics providers to deliver orders and provide tracking.
• Email: our email provider (Resend) to send transactional and, with consent, marketing email.
• SMS: our messaging provider (Twilio) to send transactional and, with consent, marketing text messages.
• Analytics: PostHog, to understand site usage and improve our services.
• Advertising measurement: Meta (Facebook), via server-side conversion measurement. We may share hashed identifiers (such as email, phone, and name) and limited technical data (such as IP address, user-agent, and the _fbp/_fbc identifiers) to measure and improve advertising. We do not send product names, product URLs, or browsing content to Meta.
• Legal and safety: regulators, law enforcement, or others when required by law or to protect rights, property, or safety.
• Business transfers: a successor in connection with a merger, acquisition, or sale of assets.

Certain sharing for advertising measurement may be considered “sharing” or a “sale” under some U.S. state privacy laws. See Your Privacy Choices to opt out.

We and our partners use cookies, local storage, server-side tracking, and similar technologies to operate the site, remember preferences, secure the service, and measure marketing. For details and choices, see our Cookie & Tracking Policy.

U.S. state rights (including California/CCPA-CPRA)

Depending on your state of residence, you may have the right to know/access, correct, delete, and obtain a portable copy of your personal information, and to opt out of targeted advertising and the “sale” or “sharing” of personal information. We will not discriminate against you for exercising these rights. To exercise them, see Your Privacy Choices or email [email protected].

EU/UK rights (GDPR)

If you are in the EEA or UK, you may have rights to access, rectify, erase, restrict, and port your data, and to object to certain processing. Where we rely on consent, you may withdraw it at any time. You may also lodge a complaint with your local supervisory authority.

• Email: click “unsubscribe” in any marketing email or contact us.
• SMS: reply STOP to any marketing text to opt out, or HELP for help. See our SMS / Mobile Messaging Terms.
• Advertising: see Your Privacy Choices and our Cookie & Tracking Policy.

We keep personal information for as long as needed to provide the services, comply with legal, tax, accounting, and fraud-prevention obligations, resolve disputes, and enforce our agreements, after which we delete or de-identify it.

We use administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. Protect your account by safeguarding your credentials and one-time codes.

Our services are intended only for users who are at least 21 years old. We do not knowingly collect personal information from minors. If you believe a minor has provided us information, contact us and we will delete it.

We are based in the United States and process information in the U.S. By using the services you understand your information will be processed in the U.S. We may update this Policy from time to time; the “Last updated” date reflects the latest version, and material changes will be posted on this page.

For privacy questions or to exercise your rights: PowerBuiltLabs, Spring, TX 77380, USA, or [email protected].